Dorada has a new look

Article added 29/10/2007

Compania Cervecera de Canarias is to respond to the consumer, the most popular beer in Tenerife is to reinvent its range. Although reinventing the range the main image of mount Teide is to remain as a feature on the label. This is due to the consumer believing that it fully identifies the product with the Canaries and is a powerful symbol. The aim is to have a single identity for the beer and therefore the new bottles will all be identified by the colour red. The bottle will also have a black label explaining the characteristics and taste of each product; Dorada: light beer with a delicate hint of malt, suitable for sharing and celebrating everyday events. Dorada Especial specialty of the house: A more intense taste and body. Dorada Sin non-alcohol variety: lighter and more natural, but with all the taste of real beer. This brand change will cost the company around 350,000. With this change, The company aim to consolidate Dorada as the beer of all Canary Islanders.

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